32nd Street Media is a digital health company. Our experience and expertise in digital media, technology, and healthcare is the inspiration for :30BP© – a blood pressure app. We’re passionate about technology and healthcare. Our journey to develop an app for adults struggling to manage their high blood pressure is personal. Our CMO has high blood pressure, suffered a heart attack, and successfully recovered from a quadruple bypass in 2008. His journey resonates with staff and partners who share our commitment to develop this blood pressure – also know as hypertension program.
Hypertension is one of the most common chronic diseases in adults. Hypertension has been recognized as a major risk factor for many diseases, such as renal failure, heart disease, and stroke. The effect of lowering blood pressure on reducing the risk of renal and cardiovascular disease, those living with hypertension poorly control their blood pressure. Research states how important it is to encourage patients’ involvement in controlling their blood pressure. 32nd Street Media, LLC is developing :30BP©, to improve the management of hypertension of individuals and communities. The :30BP© app will offer support to individuals with hypertension in their self-management by offering self-monitoring activities, reminders, and customized data analytics. This mobile app has the potential to facilitate and optimize patients’ self-management by integrating health care with everyday life by delivering and collecting health information and services in a convenient, accessible and interactive mode. The :30BP© app will implement practice/clinical changes to improve the management of hypertension and provide measurably improved care to patients with management of hypertension. We propose, when clinical support is combined with one-on-one counseling, web-based or telephone support tools, Self-Measured Blood Pressure Monitoring (SMBP), can enhance the quality and accessibility of adults with high blood pressure and improve blood pressure control.